The common problem in the thinking of many business owners is that earnings are only going to be driven by the sales force, and the sales team alone. They put a great deal of energy into hiring the best salespeople they are able, training them through to their service or product, and they permit them to loose and longing for the best.
The problem with that thinking is salespeople are just one part of the equation. Oftentimes, a startup with 1-5 salespersons may have 10-50 employees, meaning your sales team only represents around 10% of your entire staff. Wouldn’t it be easier to produce an “everyone offers” mentality inside your company, to get 100% of your personnel helping you with your sales and marketing attempts?
And, along the way, get 90% more folks assisting you drive earnings! I am not suggesting that the other 90% need to drop everything they may be doing and not focus on their primary role. What I am saying is: all 100% of your staff have friends, families, colleagues from previous employers, college mates, and other contacts that are often very accessible by the employee’s social media followings on Facebook, Twitter, LinkedIn, or elsewhere.
- Cinema/hired performers
- Managing the right-hand aspect of the balance sheet
- Leadership, especially the ability to encourage
- You will never need to advertise
- What do the taxpayer learn which entered in to the decision to engage in this business activity
- Don’t mind the limelight
- Having a deductible home office makes many “commute”