This is a gust article by Rami Essaid, co-founder, and CEO of Distill Networks. Here’s the thing about web scraping in the travel industry: everyone knows it exists but few know the facts. Details like so how exactly does a web scraping happen and how am I going to know? Is web scraping just part of doing business online, or can it be stopped?
And finally, if web scraping can be ceased, should it be stopped always? These questions and the task of web scraping are relevant to every player in the travel industry. Travel suppliers, OTAs, and meta-search sites are being scraped. We have the data to prove it; over 30% of travel industry guests are web scrapers.
Google Analytics, & most other analytics tools do not remove web scraper traffic automatically, also called “bot” traffic, from your reviews – just how would you understand this non-human and potentially harmful traffic is available? You have to look for this. Overall, I see an alarming insufficient consciousness throughout the prevalence of web scraping and bots in travel, and I see confusion around how to proceed about it.
- Define appropriate behavior when using social mass media in the workplace
- Electronic distribution
- Avoid local variable definitions that override (cover) variables defined at higher levels
- A Blog is Built-in and Prepared to Go
As we talk this through I’ll explain what these “bots” are, how to find them and exactly how to manage them to raised protect and leverage your travel business. What are bots, web scrapers, and site indexers? That is good and which are bad? The jargon around web scraping is complicated – bots, web scrapers, data extractors, price scrapers, site indexers, and more – what’s the difference?
Allow me to quickly clarify. Bots: This is an over-all term that identifies non-human traffic, or robot traffic that is computer produced. Bots are essentially a type of code or a program that is created to execute specific jobs on a large scale. Bots can include web scrapers, site indexers, and fraud bots.
Bots can be good or bad. Web Scraper: (web harvesting or web-data removal) is a computer software technique of extracting information from websites (source, Wikipedia). Web scrapers are usually bad. In case your travel website has been scraped, it is most probably your competitors are collecting competitive intelligence on your prices. Some ongoing companies are even built to scrape and record on competitive price as a service. One case study is Ryanair. So Ryanair does what seems to be a consistent job of fending off web scrapers – at least after the scraping is performed.